Worth Sharing.

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Welcome to the world of ZOX.

Limited Edition

Every Strap is made in quantities of 1,000 or less, each with a unique serial number that's laser cut into the tag. Once they're sold out, the design is retired and never reproduced.

Golden Tickets

Straps with serial numbers 0001-0100 in each design come with gold stitching. Find one of these super rare pieces and you'll earn yourself an invitation to our ZOX Gold Club.

Incredibly comfortable

Our reversible Straps are made from incredibly soft, beautifully colored elastic. On one side you'll find stunning artwork; on the other, a word of inspiration to act as a reminder each day.

Community Driven

Your first package - Best mail day ever. Your third package? An invite to join ZOX VIP, the super exclusive community that allows you to get unreleased and super rare Straps.

Creating epic mail days since 2011.


Friends and Family

We're just three brothers trying to make mom and dad proud. What started off as a Kuipers family arts and crafts night has grown into an amazing brand we never expected but couldn't be happier about. Our success is the result of an amazing family and the best friends you could ever ask for.

Made with a purpose

I think Winston Churchill said it best: "We make a living by what we get, we make a life by what we give." I love that. Making an impact is a pillar of our family, and we're doing everything we can to go big. To date, we've helped raise over $2M for folks in need, all around the world.

Do what you love

We believe there's a level of perfection that only happens when you truly love what you do. For over four years we've been pursuing our passion of crafting amazing experiences for people we care about. These little bits of amazing art you get to wear around everyday your little reminder: You are loved.

Artist inspired

Collaboration has always been a huge part of ZOX as we're a creativity-driven community. Limited to just 12 spots per year, ZOX Collabs are incredibly beautiful Straps we release with our favorite artists as amazing, individually numbered works of art you can wear. They go fast, so be ready!

Coming this Thursday:

ZOX Is A Family.

Here's a few folks in our VIP group that help make us better every day.

Mandy H.

Collection Size: 300+

When I’m not defending my igloo from the polar bears and moose, I let my pet beaver protect not only my stash of straps, but my Tim Horton’s Double Double coffee, a 2-4 of beer, and my hockey memorabilia collection (Go Oilers!). I am also known to say, “eh” in every situation possible, eh. I’m a proud Canadian, and take every opportunity to talk about the wonderful Great White North.

Mark M.

Collection Size: Nearing 300!

Mark McGuire is the name, slamming homeruns is my game.
You wont find me at a diamond anymore, the bass I search for lies within a speaker system. I’ve hit over 100 concerts in the past 2 years, so if you call out my name and I ignore you, it’s not intentional. When I’m not jammin’ out, you can catch me slanging s’mores out of a make believe food truck.

Errone K.

Collection Size: Over 130!

Errone can be described as that guitar chick who always has a tune playing in her head. You can always find this hipster turned future lawyer sporting top hats and leather jackets, but when its down to business she’s in her law suit. A jack of all trades? Maybe. But to Errone, she’s just living the best of both worlds.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Maya Angelou