This week we're giving you the chance to make a positive impact in the world. For the price of a normal Zox, you'll be helping us raise money for Alzheimer's research. For each Strap sold, we'll be donating $3 towards helping find a cure for this terrible disease. Living a fulfilling life filled with cherished memories is the goal of every single one of us. As we grow older, the chances of those memories being ripped from us increases with each passing year. According to the Alzheimer's Association, by the age of 85, the risk of Alzheimer's is nearly 50%. With technological advances and continued funding, my brothers and I hope to be a part of an Alzheimer free generation. Proceeds will be donated to Alzheimer's Association. To see more on their mission and donate for yourself, click here.