Story

When was the first time you heard about Santa Claus? Do you remember it? When I was young, my mom and dad used to go all out to try and show us Santa was real. They went as far as dumping flour on the floor to look like snow and putting boot prints in it to show that Santa had indeed walked through the living room to place the presents. Looking back on that, I love the fact that they were so encouraging of something magical. 

That's what I really think all of us could use more of right now - a little magic to be excited about again. ‘I Believe’ was made to celebrate our unwavering hope for the future this holiday season. While many of our lives have changed this year more than any other, the promise of a better tomorrow is something we can all get behind. 

The fun part of this design is that it's a little waldo-esque in that the total art spans more than three strap lengths. On one of them, you'll find Santa himself, running through the town. Chelsea did such an incredible job on this one and I'm so excited to have it ready for you to share with all your friends and family this year, especially if you won't be able to see them. We could all use a little encouragement to believe right now.

As this is our official Christmas design for 2020, we wanted to do something extra special for it. We created 5,000 of these with our signature red, green and gold Christmas stitching that are available here on the site. For every one sold, we’re donating two of an all red stitched variant to a variety of well-deserving charities across the country. That’s over $100,000 worth of ZOX to folks who could use a kind word right about now. 

My hope for this Strap? That'll it'll remind you to believe in the power of positivity this holiday season... and Santa. ;) 

Big Hugs!
- Jason