Every Moment Matters

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Rarity Level: Legends

Stitching Details: 
0001 - 0100: Gold
0101+: Silver

Product Details:
-Laser engraved serial number on the tag
-PANTONE® printed ultra-premium elastic 
-Unique reversible design 
-Number-matching Collector's card
-Individually packed within a protective, resealable sleeve
-Fits wrists between 5.25" and 7.25"
-Click here for care instructions

People Details:
-Handmade with love
-Happiness Guaranteed
-Every order provides a year of clean water to someone in need.

I've realized that there's something rather amazing about the idea of appreciating each moment. This has never been more true to me than as I watch my kids grow up. I'll watch my old vlogs from when Sven was about a year old and just marvel at how quickly time goes by.

I don't know about you, but for me, I find this sense of longing for those moments to linger just a bit longer. I look back at the story that is my life and while it's been amazing, there's a sense of immense gratitude for every moment I've had that leads me up to this one right here, right now.

I remember starting ZOX at my parent's kitchen table like it was yesterday - sitting down on the couch writing down names for Straps like '24's Bro' ( a picture of a wagon from a western movie with huge wooden wheels) and 'Burns Easily' ( a picture of little vampire dentures). Ha - I think that's the first time I've ever actually mentioned those, but it just goes to show how vivid those memories are. We had no idea what we were going to do, but I knew that working with my brothers was the most important piece of the puzzle. I wanted the future moments in my life to be filled with my family.

I think that's the beauty of appreciating every moment - it allows us to slow down time and notice all the little things along the way. My hope for you, with this Strap, is that you'll be reminded of the same. Slow down, appreciate every breath and realize that no matter how busy you may be, sometimes it's good to take a breath and look around. You'll find you have a lot more to be grateful for than you realized.

Love you guys.


Release Date: 6.4.19

Your new favorite wristband®

Every Strap made is a limited edition work of art for your wrists. Straps are reversible with a design on one side and a positive message on the inside. Every Strap is individually laser cut with a serial number to ensure authenticity. 

All designs are limited edition, so once it's sold out,
it's gone for good!

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