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At the end of 2010, our family sat down at our kitchen table for a little Kuipers family arts and crafts night. The goal? Decorate little pieces of elastic with paint markers so our mom could sew them up and we could wear them as wristbands. Our dad, an entrepreneur at heart, suggested we start a business out of our new creation and call it Zox Straps. We all laughed at the name but promised him that if we ever decided to actually do anything with our new hobby we'd take him up on that.
The ZOX community has definitely grown over the years, but our principles have always stayed the same. We believe that the core of an amazing brand is the community it creates and the people it brings together. Yep, that includes you.
Thank you for making the choice to give these little pieces of collectible art for your wrist a try, I really hope you enjoy them as much as we do.