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American Traditional Pack

I love tattoos. I only have two myself, one has a powerful meaning and one, honestly, is just because I liked the artwork. I know that ZOX won't ever replace tattoos, and we'd never want to. Instead, I use my ZOX to compliment my tattoos and give me a way to swap out what message or artwork I see daily. That's part of what inspired the designs found in our American Traditional Pack. Not everyone wants a tattoo, but I believe everyone could use the positive reminders and beautiful artwork that tattoos have given to us over the years. This set is made to be stacked, or worn separately. Each meaning and reminder is unique, so choose what suits your day or mood best.


This month's Essential is all about the people who hold us up and help to make us stronger. As the old saying goes, "No man is an island." We all need friends and loved ones to help to lift us up when we stumble. Each link on the chain on this Strap represents someone who is there for you when you need it most.

While writing this, I keep on reflecting back to my relationship with my brothers. Growing up, Jason was moved out by the time I was 9 and Jordan was 5. When there's that big of a gap and distance, you don't really get a chance to build a strong bond. Through ZOX, we've grown so much closer to each other. Every day we work together to lift one another up. Some days the hurdles are small, and others, they're not hurdles at all, they're walls that we break through together. There have been countless times where one or all of us has ended up in tears. That's all because of the love we share for one another and the pride we have in seeing each other become the best possible version of ourselves.
We're constantly there to push one another to be and do better every single day. Without the three of us, there would be no ZOX. We've all solved problems in our own way and used our unique skills, perspective and personalities to lift one another up.

Swallows travel the world, yet every year, they return back to their nest to mate. Love Knows No Bounds plays on this symbolism. No matter how far you travel, true love will always pull you back to where you came from. True love knows no bounds.

When you've got young children who are just learning how to put sentences together, you start to become aware of how often you use the word love. Saying "I LOVE PIZZA!" but then telling your 2 year old you love them too is a bit hard for them to understand - are they only as important to you as your pizza?

As funny as it sounds, it wasn't until this actually happened to me that I realized how important it was to tell others we love them. On a daily basis, I'll ask Sven "Did you know daddy loves you?" His response of "yeah I know" stayed the same until just a few days ago. We were driving home and his response was a bit different: "What does that mean? What is love?"

I explained to him that love means you care about someone very very much - they're on your mind in your heart.

I looked in the rearview mirror as I was telling him this. His response was one I'll never forget.

"I love you dad."

Now this isn't the first time he's said that to me, but it was the first time he said it knowing what it really meant. My heart was officially melting.

That's what this Essential is all about: It's helping to define what love is before reminding someone how much you care. For some of you, it's a conversation you've never had - that's a serious gift for someone who really needs to hear it.

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