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Clean Water

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0 years of clean water
through Thirst Project!


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Rarity Level: Essentials
Designed In: America 

Stitching Details: 
0001 - 0100: Gold
0101+: Silver

Product Details:
-Laser engraved serial number on the tag
-PANTONE® printed ultra-premium elastic 
-Unique reversible design 
-Number-matching Collector's card
-Individually packed within a protective, resealable sleeve
-Fits wrists between 5.25" and 7.25"
-Click here for care instructions

People Details:
-Handmade with love
-Happiness Guaranteed
-Every order provides a year of clean water to someone in need.


Through my journey with ZOX, I've realized that the impact we make on the world around us is far greater than had I ever imagined. Thousands of messages from people all around the world, sharing their stories of how our little hugs comforted their loved ones in a time of need. The impact has inspired me to do something to encourage a random act of kindness on a massive scale, every month of the year. 

Sharing, in it's purest form, is why Essentials now exist. They're my way of encouraging you to find someone new every month that could use a pick-me-up.
'Continue' is, without a doubt, an Essential worthy design. The semicolon has become a symbol of hope, second chances and a story that doesn't end here. This release is near and dear to my heart as we've received hundreds of messages from people who have made an impact on a friend or family member with Straps like You're Not Alone and You Are Enough. Suicide is very real and is taking away amazing people at an alarming rate - an average of 123 people in the US alone take their own lives every day... That absolutely breaks my heart. :'(
My hope for this Essential release is that you'll find people to give them to; folks that could use a little reminder of just how special they really are. A Strap, a hug, and a few words of encouragement can make a life-changing difference. We just need to decide to start now. <3

Paige Denney

Release Date:10.25.18

Your new favorite wristband®

Customer Reviews

5.0 Based on 193 reviews
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Michelle Sheriff


I bought this one because ive battled with depression for 15 years but was amazed when it turned up, its got so many more colours on it than what the picture shows you. Mine has flecks of green and blue on it too. It's so lovely.

Caitlyn M.
United States

Thumbs up

Comfortable and a great fit. Highly recommended

Charlotte Lou

My daily reminder to keep going

As a suicide attempt survivor, and someone who has battled with depression for most of my life, this strap is especially important to me. This strap not only reminds me that I need to continue, but of how far I have come in my life, and everything I have achieved.

Mark R.
United Kingdom

My experience

It was made from high quality fabric and was a great gift to give

Kayla J.
United States

Actually bought it twice!

The quality is great and this is the second time I purchased Continue. I gave mine to my sister due to what she is currently going through and needed to replace mine for myself!