Release The Beast

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787 items left

Rarity Level: Necessities

Stitching Details: 
0001 - 0100: Gold
0101+: Silver

Product Details:
-Laser engraved serial number on the tag
-PANTONE® printed ultra-premium elastic 
-Unique reversible design 
-Number-matching Collector's card
-Individually packed within a protective, resealable sleeve
-Fits wrists between 5.25" and 7.25"
-Click here for care instructions

People Details:
-Handmade with love
-Happiness Guaranteed
-Every product sold provides a year of clean water


You can feel it - your adrenaline is rushing. The sense of excitement all around you is almost muted as you focus in on your objective: To win.

I have always loved sports. Growing up I played AYSO soccer and was known as "Thunderfoot" throughout our local league. I could kick harder than anyone else (only because I was basically twice as big as the other 9 year olds) and was able to transition that success into a traveling "select" league later.

I practiced relentlessly on getting better, every single day. My friends said I was a beast.

I've always loved that term - this idea that we can just go all out on something and become this force of nature. It's something I've held onto my entire life - this question of how can I consistently improve so that when it's time to compete, I'm the unstoppable one?

Release The Beast is my reminder for you that you'll only become great if you're willing to put in the work. You can want it so bad but desire alone isn't enough - you have to match it with actual effort. Nobody became legendary at their craft on accident.



Aleksey Rico

Release Date: 3.21.19

Your new favorite wristband®

Every Strap made is a limited edition work of art for your wrists. Straps are reversible with a design on one side and a positive message on the inside. Every Strap is individually laser cut with a serial number to ensure authenticity. 

All designs are limited edition, so once it's sold out,
it's gone for good!

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