Your New Favorite Wristband.

Exquisitely curated artwork // Incredibly soft fabric // Individually numbered and never reproduced // Made with care, just for you.™

Your wrists just got really excited.

1/1,000 made.

We release a stunning new hand stitched Zox every Thursday at 6pm California (PT) time. These beauties all come with a unique serial number laser cut into the tag, ensuring no two are ever the same. Since we only make each design once before retiring the artwork to the Zox Vault, you've gotta be quick to lock it down.

Show me an awesome ZOX ASAP!

Ridiculously comfortable.

Zox are stretch to fit, meaning one size really does fit just about everyone. This was super important to us as we (The Bros) have huge wrists, yet most of our friends have small girly wrists. ;) By using only the highest quality materials, our buttery soft elastic forms to fit just about anyone over time. Look fresh and feel great? You bet.

Watch the youtube reviews.

Your Golden Invitation Awaits.

All Zox with serial numbers 0001 - 0100 come with gold stitching. Find one of these super rare pieces and you'll earn yourself an invitation to our exclusive Zox Gold Club. Members of the Gold Club help determine what Zox we make next, as well as get early access to new designs before they public. This group is legit!

I've got gold, let me in!

We believe the experience matters.

We're obsessed with making ridiculously high quality products you can't resist showing others. Each Zox we send out is hand packed in an air tight, resealable foil package for safe keeping when you're not wearing it. These packages also include a collectors card to match, ensuring your brand new beauty is authentic.

Tell me a story.


Our Next Release Happens In:

We love what we do.

Friends & Family

We're just three brothers trying to make mom and dad proud. What started off as a Kuipers family arts and crafts night has grown into an amazing brand we never expected but couldn't be happier about. Our success is the result of an amazing family and the best friends you could ever ask for.

Made with a purpose

I think Winston Churchill said it best: "We make a living by what we get, we make a life by what we give." I love that. Making an impact is a pillar of our family, and we're doing everything we can to go big. So far this year? We've helped raise just under $1,000,000 for folks all around the world.

Details first

I believe there's a level of quality beyond perfect that only happens when it doesn't feel like 'work' anymore; that's the area we play in. From the very beginning we've been obsessed with making things so incredible you can't help but smile; everyone knows it's all about the details.

Artist inspired

Collaboration has always been a huge part of Zox as we're a creativity-driven brand. Limited to just 10 spots per year, Zox Collabs are incredibly rare Straps we release with other artists as amazing, individually numbered works of art. These Straps have a habit of selling out extra fast, so be ready!

Refer friends, earn free ZOX.

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